In 2014，the traditional media accelerated their use of mobile communication. Newspapers have significantly improved their overall level of mobile communication. Audio or visual programs and channels have generally adopted mobile products. Media’s subscribing account in Wechat and its own APP are the core competitiveness of its mobile communicational platform. Connecting online and offline and gathering communities are the characteristic path of the era of mobile Internet. There are effective ways to earn users’ loyalty by designing productions based on user’s personalities collected by users’ log and making service as location-based.