万达院线在十年的快速发展过程中,依托CED经营战略、实行差异化发展,采用资本并购方式、引领企业转型,布局垂直一体化、延伸电影产业链,引进IMAX院线、把握技术创新契机,建立电商平台、着手大数据挖掘等,积累了成功经验。但也存在着一定的资金、管理风险,并且缺乏明确的互联网发展战略。本文对此提出了建议。
<<Through ten years of rapid growth,Wanda has developed a special operation strategy based on CED,and taken a differentiation strategy at the same time. What’s more,Wanda has transformed its development model through capital acquisition and extended its industry chain with an aim at formulating an integrated development platform. Simultaneously,Wanda has introduced the latest IMAX technology and established an electronic business platform to utilize the big data. All of these are the successful experiences of Wanda’s 25-year-long accumulation. However,there are also several weaknesses,such as capital risk,management hazard,as well as the lack of a long-time development strategy and orientation. This article proposes some suggestions to solve these problems.
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