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本报告以阿里巴巴为蓝本，着重分析其依托自身国内最大电商巨头的平台优势，布局移动互联网、影视、视频、社交软件、新闻资讯等领域，构建其文化传媒生态圈的大传媒战略。而这一战略，无论对于文化传媒企业还是依托互联网的企业，都显得意义非凡。
<<Based on the example of Alibaba，the most powerful e-commerce company in China，the report analyzes its ambitious strategy that takes advantage of its platform to construct a media ecosystem composed of network，movies，videos and social softwares，etc. The strategy is significant for either culture media companies or Internet enterprises.
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