Traditional newspaper industry transformation is imperative，the key issue is about the transformation path and the future development direction. In recent years，new media has always been the focus of newspaper transformation. Traditional newspapers have carried out newspapers and network integration and created a variety of communication platforms. “Big data”，as a social tide，is affecting all aspects of social life. How to take advantage of big data to carry out transformation and upgrade the newspaper industry has become the common concern of the industry. The report aims to provide references for China’s traditional media transformation through the analysis of the development course and the present situation of control media，