Cheng-ni Inkstone originated from former Han dynasty，flourished in Tang and Song dynasties，and matured in Ming dynasty. Now Cheng-ni Inkstone is mainly made in Luoyang of Henan province，Jiang County of Shanxi province，and Qingzhou of Shandong province. Xin’an Cheng-ni Inkstone has two big brands “Heluo Cheng-ni Inkstone” and “Guozhou Cheng-ni Inkstone”. Through analysis of its issues in market marketing，product development，corporate image planning，production technology，and industry scale etc.，we make suggestions based on culture platform to upgrade market visibility，to develop e-commerce，to improve product development level，to improve production technology，to elongate “Cheng-ni Inkstone” industry chain，and to strengthen Government’s service management so as to make it become cultural model industry in the core area of heritage and innovation of Chinese history and civilization in Luoyang.