In 2014，Media Convergence became the national strategy，this report Systematically combs the theoretical origins and the formation of it. Focus on content integration，channel integration，platform integration，business integration，management integration in five aspects which is put forward by General Secretary Xi Jinping，this report proposes specific measures of media convergence and transformation of traditional media. Overall，traditional media have been able to achieve integration in terms of technology and channel，but integration of the format and business model still need to go through a process. Future trend is to build their own application platform and database，access to user scale and user stickiness，provide a variety of products and services，and achieve profit model of electric business transformation. Comply with this transformation，organizational structure，operation management must accordingly change.