“Media electric business” is a kind of diversified pattern closely echoed with media convergence trend for local newspapers. This article mainly use the media electronic business practices of Zhejiang Newspaper Group and the South Newspaper Group of as example，based on the field survey data and other related cases open information，summarized China’s local newspaper media to carry out the electricity business objective background conditions and active behaviour characteristics，and to explore the meaning of this kind of practice under the background of media convergence to the transformation of the traditional media. After combining theory to empirical analysis，this paper argues that media electricity can become a new business model，depends on whether operators can fully use the heterogeneity of print resources，as well as the transformation of organizational structure of platform，content，personnel，production and marketing update.