This paper focuses on the theme of media convergence. It represents the practice of Europe and America media industry in the past year. Overall，the exploration of traditional media digitization and networking developed in depth. Television and network interpenetrated to each other more deeply. And all types of traditional media paid unprecedented attention to audience experience. In terms of revenue models，pay wall pattern continued. Native advertising model which started recently on mainstream paper’s site remains to be seen. It is worth noticing that in representative of the Internet giant such as Amazon and Facebook began to “reverse” the integration of traditional media business，which not only brings pressure but also creates new opportunities for the media industry.