In 2014，newspaper industry is experiencing a cold winter，the word of “Media Convergence” is meaningful for it. Using media convergence as a breakthrough in the transformation of the media，several newspapers from the perspective of each department’s contribution to the overall layout of media convergence development. How to change the traditional model of mass communication and make innovation in content production continuously？ How to save the declining business income and establish an effective profit model？ How to use the Internet to create their own user platform？ How to throw away the old systems and mechanisms of baggage to inspire the vigor of organization？ Each newspaper groups hands over their paper with their own practice in 2014.