As the political and cultural center of China，the Media Development Environment Index of Beijing is higher and the competition is more intense，so attempts are relatively frequent in terms of media convergence. In 2014，Beijing Daily，Beijing Youth Daily，as representative of the print media，still focus on the content，spreading premium content with the help of new media platform. At the same time，Beijing TV station，Beijing radio have made much effort in building their own platform；Youku，Sohu and other Internet media keep strengthening their platform advantage while also dabbling in content production，which receive obvious effect.