Nowadays，the media industry is undergoing a significant and profound changes：the advantages of traditional media decrease，new media gather momentum. The Internet has became the main battlefield of public opinion battle. How to consolidate the party’s ideological and cultural position，consolidate the mainstream position of public opinion and seize the commanding heights of ideological and public opinion through Media Convergence，which is an important and urgent task for media industry，especially for traditional media. With the new opportunity and the challenge about Media Convergence，Golden Eagle Broadcasting System and China South Publishing Group as the leading media in Hunan Province keep pace with the times，grasp the direction of reforms and raise the banner of “omni-media ”，explore the innovation road of the transformation of traditional media and media convergence.