Based on the systematically combing over the process of the national establishment of cultural innovation strategy since the 16th National Congress of the Communist Party of China，this article provides comprehensive exposition on the connotation demands and value representation of cultural innovation. The article holds that “cultural innovation” is the urgent demand of liberating and promoting cultural productivity，and an important way of enhancing national culture soft power and achieving the socialism strategic goal of establishing a culture-powerful country. In recent years，various cultural projects organized by different sectors，regions，and fields，especially the carry-out of “Innovation Award by Ministry of Culture” and the “National Cultural Innovation Project”，directly contribute to the innovative practice in cultural field. <<