The development of new media brings huge challenges and opportunities for the television and radio meida. Under this environment，the prosperity of television and radio culture associated with policy support and consolidation of market order，and it still relates to the repeated practise，innovation and examination in the industry. A lot of policies about TV play and OTT in the television and radio industry are introduced in 2014. This article is based on teasing out how the policy tends to be，and this article focus on how can this industry grasp the opportunity in the integration with new media，the television and radio industry tries to make its way in the future. <<