A city's rise and development needs city culture brand for strategy support.Especially in the era of economic globalization,the city brand is one of the most important ways to attracting the world,affecting the world and into the world,but in terms of the long-term prospects of city marketing,city marketing must be by means of urban theme culture brand marketing,so as to form a city brand in a strong position in the global competition.Draw lessons from world famous brand city brand management experience,to administer the city brand by three major theories of city theme culture ,namely the city thematic culture trait theory,city theme cultural difference theory,city cultural themes to whole system theory,system management of urban brands,is the most advanced,most systems,innovative ways and paths of city brand management. <<