Urban culture as an important content of the construction of modern city,upgrading the urban culture is in an important strategic position in the urban development.A process of creating urban brand is the process of the city culture upgrading.Urban brand includes the city's unique endowment,culture accumulation of city history,industrial advantages of the city,the city's unique cultural landscape and different factors.Urban culture is the humanistic spirit often reflecting city-brand's connotation and external,concentrating a city's the deepest pursuit of spirit and the standard of behavior.Factors of urban culture include urban citizens,city spirit,urban environment,urban system,urban behavior,urban temperament,urban quality,urban details,etc. <<