当今世界大国越来越重视在非洲的文化传播和软实力竞争。经过不懈努力,中国对非文化传播主体越来越大,渠道越来越广,能力越来越强,机制越来越成熟,内容不断丰富,形式日渐多样,成效日趋明显。与此同时,中国对非文化传播面临一系列困难和挑战,在非洲的文化影响力和软实力仍然较弱。未来应努力实现对非文化传播本地化和常态化,积极推动对非文化贸易和文化产业合作,加快中国文化中心建设,并反驳西方国家恶意渲染的“文化殖民主义”等论调。
<<In today’s world,big powers attach more and more importance to culture diffusion and soft power competition in Africa. With great efforts,the subjects of China’s culture diffusion to Africa are becoming larger and larger,channels are getting wider and wider,capacity is growing stronger and stronger,mechanism is more and more mature,content is becoming richer and richer,form is more and more diverse,effect is more and more obvious. Meanwhile,China’s culture diffusion to Africa still faces a series of difficulties and challenges. The culture influence and soft power of China in Africa is still weak. In future,China should try to realize localization and normalization of culture diffusion to Africa,actively promote culture trade and cooperation with Africa,speed up the construction of China Culture Centre in Africa,and prevent the West from maliciously exaggerating the so-called “cultural colonialism”.
<<| Keywords: | ChinaAfricaSoft PowerCulture Infusion |