The emergence of any catchword is related to the development of society. As an important culture carrier，language is constantly changing as society develops. Through focusing on several catchwords of gender originated from new media，this report analyses the evolution of gender values in recent years. The result shows that as the new media and communication technology develops，women get more discourse power than before. However，new media at the same time strengthens patriarchal system because of commercial interests and traditional culture. Thus，to achieve the popularity of gender equality through communication，not only the development of women matters，but also the whole society matters. At last，this report concludes that feminism by definition is that instead of dichotomy，men and women should have equal rights and opportunities，which also reflects the civilization degree of a society. <<