After tens of years development，sports media industry in China has developed its industry scope with special characteristics.Beijing，as a maturely developed sport and media region，has set up perfect environment for industry and market development. This essay analyzed Beijing sports media’s current situation and characteristics，researched the sport media’s influence from new media environment，and discussed its future developing trend. This study from one side historically reflected the industry developing process from its form to current situation，which provided some references for sports media’s future development.