Based on a national survey data,the study compares the Chinese residents’ trust preference between traditional media and new media,domestic media and overseas media,as well as central media and local media. Results showed that Chinese residents trust traditional media more than new media. Moreover,among the traditional media,the credibility of television is the highest. Among the new media,the credibility of online news is the highest. Furthermore,Chinese residents trust online news from commercial websites more than that from official websites. It was also found that Chinese residents trust domestic media more than overseas media,and trust central media more than local media. The study also further analyzes the differences in demographic characteristics,media use,personality traits,and social perception among people with different media trust preferences.
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