How to innovate the innovative quality of TV entertainment plays a key role at the age of variety shows since their attractiveness has dwindled down，even disappeared. Mobile phones，as the 5^th media，besides newspaper，radio，TV and Internet，with its characteristics of mobility，interactivity，universality，grassroots，etc，have attract attention of TV program producers. The use of mobile phone and associate applications is increasingly integrated into the TV programs. It is a big challenge to TV entertainment producers in regard to the issue of how to explore the mobile phone’s potentials as new media，integrate them with traditional programs and develop new kinds of variety shows. This paper attempts to introduce and analyze the new style of applying mobile phone self shots into TV entertainment through a case study of Macao OpenMic. It is expected to provide some new ideas about how to integrate the new media and TV entertainment in respond to the dilemma of homogeneity of TV entertainment in mainland China.