Combining theory of competitive advantage，the relevant literature review the core competence theory，media function theory，by the method of AHP，data analysis，based on the existing literature，according to today’s media environment，through questionnaires，interviews with experts，etc. establish a measure of competitive electronic media evaluation model，and given the weight of the index system. In Shanghai，Hunan，Zhejiang three broadcast media group，for example，studies comparing differences in competitiveness.

In this paper，a detailed case study of SMG，after a detailed analysis of its basic and advance reform initiatives，advantages and disadvantages of the status quo and explore its traditional radio and television media as the basis for the development of comprehensive cultural media group representatives to adapt to the situation and continue to seek greater development. The main conclusions of this study are the following two aspects：1，build evaluation model and index system to measure the competitiveness of the broadcasting media，and as the main research method gives AHP weights. 2，with SMG represented traditional broadcasting media-based comprehensive cultural media on how to further develop recommendations：First，deepen the reform of institutional mechanisms，establishing a modern enterprise management system；second is to strengthen all-round cooperation to cope with the fierce competition in the industry；The third is to enhance the spread of power，strengthen the core competitiveness；Fourth，to promote the integration of media，to embrace the Internet.