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王伟光
    男,汉族,1950年2月出生,山东海阳人。1967年11月参加工作,1972年11月加入中国共产党,博士研究生学... 详情>>
李 扬
    1951年9月出生,籍贯安徽,1981年、1984年、1989年分别于安徽大学、复旦大学、中国人民大学获经济学学... 详情>>
李培林
    男,山东济南人。博士,研究员,中国社会科学院副院长,中国社会学会副会长,中国社会科学院社会学研究所副所长。《社会... 详情>>

    台湾文化创意产业进入大陆市场的瓶颈与两岸未来合作策略之研究

    摘要

    中国文化创意产业市场已趋近成熟,而台湾因多元文化环境,创意的能量丰沛,且具有同语言文化兼容之优势,两岸文创产业合作势必成为趋势。因为体制上差异,大陆在推动文化创意由政府单位强势主导,目前也无太多台湾文创进军中国大陆市场的成功案例,此研究主要探讨台湾文创业者进入中国大陆市场的经验和碰到的困难。本研究发现台湾文化创意企业对于大陆市场的政府政策和大陆法令的知识与了解相当缺乏,非常需要仰赖政府从政策面的协助业者前进中国大陆市场,甚至应该有一套进入中国大陆市场的“教育训练”,包含最新信息、法令,从而让想要进入中国市场的台湾文创业者有迹可循。

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    Abstract

    The market of the cultural and creative industries has been matured in mainland China nowadays. As a near part to the mainland,Taiwan shares the common mother tongue with China. The vigorous creativity in Taiwan also benefits a lot from its multicultural environment. With the developing of economy and culture,it will be the tendency for the industrial cooperation between Mainland China and Taiwan. Owing to the political system,Chinese government has played an important and leading role in advancing the cultural and creative industry. Few successful cases could be found in the cultural and creative industrial merging process.The paper is mainly focusing on the difficulties and experiences in the advancing road. Several conclusions could be drawn from the research:(1) The cultural and creative industries in Taiwan are scarce of the knowledge in the industrial policy and legal provisions in Mainland China.(2) The cultural and creative industries in Taiwan are deeply depended on the support of the government of China,especially on policy level.(3) A whole set of educational training and drills including the latest information and articles of law is an urgent need for the cultural and creative enterprises in Taiwan getting into Mainland China.

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    作者简介
    许碧芳:许碧芳,台湾世新大学传播管理学系教授兼系主任。
    戴育芳:戴育芳,台湾世新大学传播管理系硕专班研究生。
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