The purpose of this study was to research about Chinese online games situation in Thailand market and localization strategy between game developers and publishers’ relationship，integrated marketing communication strategy for Thai gamers，analyzed their lifestyle and problems occurred.The research expected to know Chinese online games’ situation in Thailand and improve localization and effective integrated marketing communication strategy.This research was a quantity research，samples were invited from social networks platform and finding students from 4 universities，included a middle school in Bangkok which totally 300 people；166 male and 134 female. Most average ages between 18-25 years，high school or undergraduate level. Most careers were students or staffs in companies. Most average monthly income was 3000 RMB and lower.Research tool for collecting data was questionnaires. Data analyses for statistics were frequency，percentage，median （x-） and standard deviation.The result of research revealed among 5 online game developer’s countries （China，South Korea，Japan，United States and Thailand） ranked by Thai gamers from their satisfaction and levels of interest. Divide into online games platform，Chinese online game got Thai gamers’ satisfaction and level of interest in No.4. By game genre，Chinese online game also got Thai gamers’ satisfaction and level of interest in No.4.The research also revealed the most affect for choosing Chinese online game factors for Thai gamers were other countries’ comics or fantasy novel contents，game update continuously，Thai language translation accuracy and wide varieties of in-game items selling.About marketing communication tools，game websites or online games’ social networks advertisement，game publishers’ social networks or game update news，chat application’s stickers and chat applications，including online games show have the most influence for Thai gamers.The most problems occurred was Thai language translation lacks of quality. Otherwise，the least affect was Chinese online games quality.