本文以10个典型意见领袖账号为案例,分析了微博意见领袖群体中媒体从业者社会责任的履行状况。研究发现,整体上意见领袖中媒体从业者社会责任得分处于中等偏上水平。在分项上,媒体从业者普遍重视信息质量,因此信息生产责任的得分较高,文化教育和协调关系责任的得分处于中等偏下水平,社会监督责任的得分较低。责任治理的关键在于加强顶层设计与制度建设,保护媒体从业者权利的同时明确其义务,使其能够在一个法治、健康的传播环境中履行社会责任。
<<Abstract:In this study,10 typical opinion leaders account for the case,analyzes the fulfillment of social responsibility of media practitioners micro-blog opinion leaders in the group. The study found that,the social responsibility of media practitioners overall opinion leaders in scoring in the mid to upper level. In the breakdown,media practitioners generally pay attention to the quality of information,so the information production responsibility score is high,cultural education and coordination responsibility score at a moderate level,the responsibility of social supervision with low scores. The key problem of the responsibility of governance is to strengthen top-level design and system construction,the protection of rights of media practitioners and clear its obligations,so that it can fulfill the social responsibility in the legal system,a healthy communication environment.
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