Countries all over the world attach great importance to the copyright

protection problem. Since 2001，China has increased the strength of the copyright protection in the new media industry. We modified，adjusted，formulated a series of laws and regulations for escorting the security of the new media industry，and made remarkable achievements. Even so，the new media copyright problems still exist in the objective fact. The digital contents of new media challenge the exclusiveness of copyright. The diversification of media forms allows the diversification of user identity，which will lead to difficulties of controlling copyright. The limitlessness of spread of the Internet usage also challenges the limitation of copyright protection. From the perspective of the industrial chain of the whole new media industry，content providers，software and technology providers，network operators，service providers and new media terminal，Copyright security is essential to all of them. In order to promote security and development of new media industry，in the aspect of low，our country should further perfect the intellectual property protection laws and regulations，especially attach great importance to the protection of network intellectual property rights. In the aspect of technology，we should widely use the high and new technology to provide technical support for the new media industry security. In the aspect of strengthen the awareness of copyright，we should strengthen the degree of attention to the copyright，intensify publicity and education，move the copyright consciousness propaganda into primary，secondary，university classroom，and cultivate the social public to build the correct copyright consciousness like “boycott of piracy starts from me，everybody is responsible for combating piracy”.