In order to improve the management structure and accelerate the development，publishing and media enterprises have the urgent requirement to enter the capital market. It is different from the general industry，publishing and media companies in the management and listing process to face special risks，including macroeconomic risks，political risks，industry policy and legal risk，management risk，，financial risk，and et.al. For publishing media companies，the listing is both an opportunity and a challenge. Publishing and media companies should take advantage of market opportunities，improve corporate governance structure，improve the management system of enterprises，improve the policy ability，and further to the development of modern culture media enterprises.