This paper is focusing on the theme of the media convergence，elaborating important media policies and media events，new mechanism and new products，analyzing the urgency and necessity of breaking down barriers between traditional media and new media，improving the communication system，holding the communication heights and constructing the digital China from the perspective of social governance and media development. Under the background of digital China strategy，both of traditional media and new media need digital transformation and development：Internet is the most important power of media，techniques and capitals actuates the development of media. The viewpoint of the book is digital transformation is the irresistible choice.