改革开放以来,期刊作为大众媒介的一种,呈现迅猛的发展势头。随着对期刊媒介认识的转变,期刊品牌化和集团化建设加速,创造了良好的社会和经济效益。但快速发展的同时,期刊媒介也受到了网络等其他媒介的冲击。本文梳理了新时期以来期刊媒介的发展历程,旨在更好地理解期刊的发展现状和趋势,为探讨媒体融合语境下期刊业的发展策略提供借鉴。
<<Since the reform and opening,the journal as a form of mass media,has developed quickly. Along with the transition of understandings about journal media,the journal industry has created social and economic benefits. But at the same time,the journal faces impact from the Internet and other media. This paper reviews the development histrory of the journal industry since the new period,which aims to understand the status and trend of the journal industry better.
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