本文从社会网分析的视角,将大型互联网公司对媒体的反向融合现象作为企业“社会化关系再生产”的过程来重新考量。通过采用“结构洞”理论的分析方法,本文认为大型互联网公司对于媒体的反向融合改变了其“嵌入环境”,企业的社会网形态趋于开放,且融合后的互动模式为“竞争性关系再生产”。同时,本文通过对中国市场环境下大型互联网公司对媒体的反向融合的分析,对结构洞理论在主体界定、消极约束系数等问题上进行了适当的修补。
<<From the perspective of social network analysis,this paper reconsiders the media reverse convergence by the large internet enterprises as a process of reproduction to the corporations’ social relations. Using the analysis method of “Structural Hole” theory,this paper argues that this phenomenon has changed the large internet enterprises’“embedded environment”,the social network of the enterprises tends to be more open,and the interactive mode between them is “competitive relationship reproduction”. At the same time,this article tries to repair “Structural Hole” theory in the subject definition and negative constraints factors through the analysis of the reverse convergence by the large internet enterprises in China.
<<Keywords: | Social network analysisReverse ConvergenceStructural Hole TheoryReproduction of Social Relations |