This study proposed a theoretical model of “convergence reporting indicator” and employed it as an indicator to test the communication effects of convergence reports. The results reveal that：（1）The communication effects of convergence reports are better than text reports. The higher the converngence reporting indicator，the higher the visibility and recognition of the reports. （2）Adding pictures，providing visualization information and adding hashtags are the most powerful strategies. （3）The higher the convergence extent of workflow，the more multiple representation of reports，as well as more application of interactive communication to improve reproduction and diffusion of convergence reports. （4）The “convergence reporting indicator” model has strong interpretive ability and can be used as theoretical framework and convergence reporting practice for future research. However，the influence of media organizations，pushing frequencies and the topic of news are still strong predictors.