On the birth of communication，the issue of media literacy witnessed itself coming along. Nowadays，discussions on reconstruction and renovation of media literacy worth more attention since the progress of media convergence speeds up and media pattern significantly changed. This paper concludes：（1）culture is the critical factor to determine the alteration of media literacy；（2）evolution of connotations and research paradigm of media literacy is interrelated to culture reform initiated by media all along；（3）explorations on reforming of new media literacy in time of media convergence，therefore，shall start from the view of participatory culture，combined with trends of media society.