The core of cultural industry is the industry culture content industry，the contents innovation of the cultural industry is the premise and foundation of culture industry security. The content innovation of the cultural industry enhances the influence of Chinese traditional culture and international competitiveness and the core competitiveness of China’s cultural industry through spreading the traditional culture. At the same time in the cultural industry there are illegal copy and infringement of intellectual property rights，such as the contents of ideological trend，which produces a threat to China’s culture industry security. Based on the above elaboration，for the content innovation of the cultural industry we put forward the countermeasure and the suggestion，namely the content of the cultural industry realize the combination of nationality and times，the helping of science and technology power，copyright protection and the cultivation of the innovative concept. In order to maintain the security of China’s cultural industry the content of the cultural industry also need to realize continuousinnovation.