The development of the cultural industries depends on the right human resources strategy. Cultivating talents with the vision，courage and capacity for understanding，developing，and operating in the industry is the guarantee for its revitalization. As “Plan on Reinvigoration of the Cultural Industry” was formally implemented in 2009，the 12^th National Five-year Plan also emphasized building Macao into an “international tourism and leisure center”. The prosperous development of the cultural industry requires talents. Currently，talent shortage in cultural industry has become a bottleneck restricting the development of Macao’s cultural industry. Therefore，the priority is to put people first and take measures to speed up the cultural industry talent cultivation.

Based on the new media environment，this study provides suggestions about how to cultivate innovative culture industry talents and how to promote the combination of cultural industry and college students’ entrepreneurship. In addition，establishing culture industry-related majors for higher education，running schools by non-governmental sectors，university-industry cooperation and international cooperation are also important for improving the culture industry talents training system. This study provides a valuable source of reference for those try to solve the problem of the current cultural industry talent shortage in Macao.