Beijing municipal government has launched a series of policies to promote cultural consumption recent years，among which，the Beijing Cultural Consumption Season and Beijing CULTURE-EASY Card are two most important brand projects. 2015 is the third year since the People-benefit Cultural Policy released. In this year，Beijing held the 3rd Cultural Consumption Season，and continue to promote Beijing CULTURE-EASY Card project，achieved many breakthroughs，but there are also some problems. The government should combined with experience in promoting Beijing Cultural Consumption Season and Beijing CULTURE-EASY Card，to further improve the People-benefit Cultural Policy.