As the Party Central Committee and the State Council attached great importance to cultural construction in China in 2015，the cultural construction tended to develop well and achieved new breakthroughs，which were specifically reflected from gradual improvement of public cultural service system，accelerating development of cultural industries and increasing cultural activities benefiting people. Nonetheless，some shortcomings still exist，including people’s failure to fully use public cultural facilities，too evident commercial characteristics of cultural industries and inadequate consciousness of the public in participating cultural life. Focusing of these deficiencies，measures could be taken as follows. Public cultural service facilities shall be flexibly and efficiently used to create good and comfortable cultural atmosphere for the public. Efforts shall be made to improve cultural industries’ capabilities of creating cultural brands，in order to accommodate people’s pursuits of high-quality cultures. Downward shifts of advanced and elegant cultures shall be facilitated to improve overall cultural qualities of the public.