With the integration of “cultures” with “internet technologies”，hi-tech achievements have been applied in cultural fields and innovation of conventional cultural development patterns has been driven. By taking advantage of internet information technologies，it is not only helpful for strengthening the capabilities of supplying public digital cultural resources and improving the effectiveness of public cultural services，but also favorable for cultural industries to create personalized services and standardized experiences for the masses. The changes brought to public cultural life in China by internet have become increasingly apparent，while the masses have greater and greater demands for internet. However，there is a lack of internal forces for China to integrate “internet” with “cultures”. As a consequence，it directly prohibits the masses from actively taking part in cultural life through internet. To solve this problem，on one hand，internet environment needs to be optimized to highlight its cultural characteristics；on the other hand，the masses should actively get involved in cultural life via internet models.