The industry of audio via mobile Internet has been filled with fire and smoke in 2015. Opportunities has come along with these marketing wars. Four giants in comprehensive radio stations via mobile Internet have divided most of the market. Audio via mobile Internet has become more valuable to be an entrance，which leads to more life services. Severe competition aroused for the entrance and double-win has been the focus of attention. Diversified scenarios of using audio via mobile Internet will bring a new round of shuffling for the industry.