电子商务是迅猛发展的新业态、新商业模式,正快速渗透到社会经济的各个领域,已经成为商贸业发展的重要动力源和增长极。本文利用大量翔实的网上销售统计数据,结合深度访谈和重点调查结果,对近年广州市电子商务总体发展情况、空间布局、主要平台发展状况,以及呈现的主要特点、存在问题进行了深入分析和全面总结,并就进一步促进电子商务健康快速发展,推动电子商务与实体经济深度融合提出对策建议。
<<As a new business type and commercial model,e-commerce is under rapid development. It is quickly penetrating into every social and economic field,and has become an important power source and growth point for the development of business and commercial industry. Using a large number of detailed and accurate on-line sales statistics,combining in-depth interview with key research results,the paper deeply analyzed and comprehensively concluded the overall development situation,spatial layout,development situation of major platforms,main characteristics and problems in Guangzhou’s e-commerce of recent years. The paper also put forward countermeasures and suggestions for further accelerating the healthy and rapid development of e-commerce and advancing the deeper integration of e-commerce and the real economy.
<<| Keywords: | GuangzhouE-commerceBusiness Model |