As an important component with direct contact between passenger and vehicle，the safety and comfort performance of auto seat have attracted wide attention of the public. Based on combing the experience of auto seat industry and in order to explore the difference between different seat manufacturers in the areas of performance and user experience，the subjective and objective investigations were conducted. On the basis of objective evaluation，the objective evaluation system for auto seats was established through entropy method and the seats of 10 enterprises were evaluated. According to the results，there are many differences among the performance of the products of these enterprises，such as the shapes，sizes，and absorbing effects of headrest and backrest，the appearances，texture，comfortability，and convenience etc. In general，the gap between the products of domestic enterprises and JVs has been narrowed. The domestic enterprises’ products have been recognized by the users. With the rapid development of own-brand automobiles，the synchronous development of the own-brand auto seat enterprises will also be achieved.