The general idea of cultural and creative industries of Shanghai for the period of the 13th five-yearplan is based on major opportunities，such as the building “international cultural metropolis”，“world design capital”，“global technological innovation center”，“pilot area （Shanghai） of free trade”… The process will concentrate on the protection of intellectualproperties，respect the intrinsic law of cultural and creative industries，focus on branding in the international arena，and finally support future-oriented cultural and creative talent pool，as well as creative service environment for market players.