With the development of urbanization in China，city development begins to suffer from the overpopulation as well as resources shortage；meanwhile the rural areas are experiencing a hard time of agricultural production and traditional culture. Along with this unbalance development，some well-educated people who have skills and funds （rural creative maker） starts to turn their eyes from city to rural areas by investing programs of new modes and vitalizing rural resources. However，on one hand current policies are unable to keep up with this trend；on the other those creative makers themselves are also facing a series of challenges such as market，talents，innovation and funds. Based on the analysis of the difficulties which rural creative makers meet with during starting their business and also the assessment of their investments，this article aims to bring up with policy-making advices in the aspects of policy，market and platform in order to push forward the twin engines-popular entrepreneurship and innovation.