During the 13th Five Year Plan period，both of the culture industry and the tourism industry is faced with multiple national strategies and development opportunities. The Cultural and creative tourism industry is now closely connecting with the new policies. The industry has presented a strip development state，developed new spatial fields，leaded new consumer trends and promoted the heritage protection. This report analyses the new features and developing trends of cultural and creative tourism industry under the national strategies lately，and puts forward some new exploring areas and driving force of the industry.