Based on the analysis of the domestic market and the national industrial policy，Beijing Aokangda sporting products co.，LTD. regard international market as the breakthrough point，rely on the help of the European and American sports goods standards for technology research and development，and establish the philosophy of products quality which is higher than the standard，at the same time，thus passing the GS safety certification and the United States ASTM，then knocking on the door of European and American market. Afterwards，Aokangda sporting goods co.，LTD. enter the domestic sports market by participating in relevant national product’s quality standards-making and producing high quality products，rank among forefront of the national sporting products industry，and achieve the 180.24 million yuan business income，the outdoor public bodybuilding project spread throughout 15 countries or regions Europe，America，Asia，Oceania and soon and more than 30 provinces，municipalities and autonomous regions of the country. Based on the summary of background，market development，operation mode and market development，development path，vision，mission and brand value，future development prospect，this report has conducted an analysis of Beijing Aokangda sporting goods co.，LTD.