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王伟光
    男,汉族,1950年2月出生,山东海阳人。1967年11月参加工作,1972年11月加入中国共产党,博士研究生学... 详情>>
李 扬
    1951年9月出生,籍贯安徽,1981年、1984年、1989年分别于安徽大学、复旦大学、中国人民大学获经济学学... 详情>>
李培林
    男,山东济南人。博士,研究员,中国社会科学院副院长,中国社会学会副会长,中国社会科学院社会学研究所副所长。《社会... 详情>>

    2015年中国网络舆情年度报告

    摘要

    2015年影响较大的网络舆情事件中,负面舆情压力有所回落,正面舆论比例上升,舆论共识度增强;时事政治和违纪违规/违法犯罪类舆情事件高发;“两微一端”在网络舆论传播中的作用加强;传统媒体融合转型,深度介入网络舆论场;网络大V影响力下降,中V崛起,主流声音增强;涉谣舆情事件有小幅上升,移动互联网领域谣言多发;国内国际舆论场共振,境外对中国的关注度增强;网络社群活跃,职业舆论崛起;舆论反转频现,考验媒体、网民话语权;产业资本、商业机构介入社会舆情,危害舆论场稳定;网络舆情背后的社会思潮很大程度上影响着大众舆论的发展方向,影响着舆情事件的演变规律和路径。有国家部委干预的舆情事件有所增加;政府干预效率增强,在突发公共事件中的舆论引导能力显著提升;党中央高度重视并不断强化互联网治理,推动网络社会环境健康有序发展。由于国内国际政治经济局势多变,2016年网络社会舆情治理将面临更为复杂的局面。

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    Abstract

    Among the most influential online public events in 2015,the negative public opinion pressure has decreased,the positive opinions increased in proportion,and the consensus was improved. Political affairs and illegal acts were the major public events. The role of microblogs,Wechat,and applications has enhanced. Traditional media has deeply infused into the public opinion field through its transformation. The impact of the verified opinion leaders decreased,while more voice from the mainstream users can be heard. There was a slightly elevation of the proportion of public events with rumors,which occurs mainly in the mobile internet field. There was a resonance among national public opinion,while there was a increase of attention from the international media. Online social communities were active,and the professional public opinion increased. The reverse of public opinion has frequently appeared. Industry capitals and business institutes mediated the social opinion and jeopardized the steadiness of the public opinion. Ethos behind the online public opinion has greatly influenced the orientations of the opinion development and the evolutional paths of the public events. There was an increase in the intervention of the national ministries. Efficiency of the governmental interventions has increased,resulting in an enhanced opinion leading capacity in emergent public events. The central government paid great attention on internet governance,so as to promote a healthy and sustainable online social environment. Due to the complexity of the international and national situations of politics and economics,there will be more challenge in the governance of online social opinion in 2016.

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    作者简介
    上海交通大学舆情研究实验室:负责人:谢耘耕;作者:刘锐、张旭阳、万旋傲、刘璐、付翔、姬雁楠、李静、于倩倩、王平、宋欢迎、陈玮。
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