2015年影响较大的企业财经舆情事件数量较2014年基本持平,由宏观经济形势、经济政策引发的企业财经舆情事件占比最高。企业舆情事件逐年降低,尤其是产品服务质量舆情事件大幅减少。民企舆情事件持续走高,外企舆情事件继续下滑。制造业的企业舆情事件滑坡式降低,交通运输仓储和邮政业的舆情事件翻倍提高。2015年,新媒体依旧是企业财经舆情事件曝光的重要平台,由新媒体首次曝光的事件比例进一步提高。本报告就2015年重点行业、重点地区、不同所有制的企业财经舆情事件以及企业家舆情事件进行研究,还针对2015年财经热点进行舆情分析。
<<In 2015,the number of public opinion events involving enterprises,financial and economic issues was almost equal to that in 2014. The main causes of the public events included macro-economic situation and economic policies. The number of public events related to enterprises decreased year by year from 2013 to 2015,especially the significant declined of the amount of events triggered by the quality of product or service. In 2015,the public events that related to the private enterprises have gone up,while those related to the state-owned enterprise has dropped. The public events occurred in manufacturing has declined remarkably,while public events in transportation,storage,and postal service has doubled. In 2015,new media was still an important exposure platform of enterprises,and the proportion of the events first exposed by new media has also increased. In this report,we investigated the public events occurred in the key industries and key area of China,enterprises of different types,and entrepreneurs,and also analyzed the macroeconomic policies in 2005.
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