本研究对九种国际社交媒体网站自2015年1月至12月的涉华舆情进行常规监测。通过研究,发现2015年国际社交媒体涉华舆情整体关注度高。Twitter是国际社交媒体涉华舆情的主要场域。3月、7月和12月成为2015年国际社交媒体涉华舆情高峰。政治、外交/国际关系、社会民生、经济是2015年国际社交媒体涉华报道的四大主题。报道态度以中性为主,正面报道主要集中在体育、教育、科技、文化、旅游主题,负面报道则集中在宗教、民族、政治、环境和社会民生议题。2015年国际社交媒体涉华舆情传播规律可概括为:事件发生引发关注是国际社交媒体涉华舆情的主要发生原因;转载是国际社交媒体涉华舆情主要信息来源;国外主流媒体是主要转载媒体类型;法新社成为被转载次数最多的媒体;美国、英国和法国垄断国际社交媒体涉华信息流;国内的一些主流媒体在国际上的影响力排名有了明显的提升。
<<The current study monitored nine international social media websites during January 2015 to December 2015. It showed that international social media paid high attention on China issues in 2015. Twitter was the major social media domain of China-related public opinion. March,July,and December was the peak of the public opinion. Politics,international relations,social livelihood,and economics were the four main topics on international social media platforms in 2015. There was a majority of neutral reports,with positive reports focused on sports,education,technology,culture,and tourism while negative reports lies in religion,ethnicity,politics,environment,and social livelihood. The diffusion rules of China-related public opinion on international social media can be summarized as the following:(1)attention on the events occurrence was the main drive of diffusion,(2)reprint was the major source,(3)US,UK,and France monopolized the information stream about China,(4)the international influence of the Chinese first-class media has increased.
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