科普信息化的本质是信息传播技术对科技传播与普及的全面媒介化。技术、文化和社会的信息化嬗变为公共服务、社会支持和大众传播等领域开启了广阔的社会化空间,信息传播技术的发展为科普领域的内容生产、信息传播、公众参与和跨机构协作提供了便捷的通道。信息化语境下的新型信息形态、知识链接和人群活动要求科普服务充分应用信息传播技术,以回应移动互联网时代的需求、行为和规则转向。信息化产生了新型科普阵地和人群需求,也为科普服务创新提供了多样化途径。在基层科普组织的推动下,全国各地涌现多种多样的科普信息化实践案例。通过案例研究,本报告归纳了科普信息化建设在基层科普中的实践模式,并提出了科普信息化建设的长期策略机制。
<<Informatization of science popularization is in nature the completely mediated course for science communication induced by the information and communication technologies (Acts). The institutionalization in technology,culture and society opens up a broad space for public service,social support and mass communication. The development of the Acts provides a convenient path for content production,information spreading,public engagement and interagency collaboration in science communication. New types of information forms,knowledge connections and public’s activities within informatizational context require a full utilization of Acts in science communication to address the challenge of the very different demands,behaviors and rules in the Internet age. Informatization thus not only brings a new action arena for science communication,but provides diverse approaches for science popularization. We investigated a number of exemplified practice cases advanced by different base units of the Associations for Science and Technology (AST) in various regions. Several typical practice models were concluded from these cases and long-term strategy mechanisms for sustainable development of Informatizational science popularization are proposed.
<<| Keywords: | ChinaInformation and Communication TechnologyInformatization of Science PopularizationCommunity of Science Popularization |