From another point of view of the new economic norm in the “three phase of the superposition”（growth rate to enter the shift period，structural adjustment faces growing pains period，pre-stimulus policies digestion period），it involves the enterprise life cycle，the economic cycle，and the global economic cycle. This “three cycles” is accompanied by the economic development of each process，and has an important influence on our country’s enterprises. How to deal with “three cycles” has important practical significance for realizing the sustainable development of enterprises and promoting the steady development of economy.