PORM知识体系是由人民网舆情监测室RRM实验室创建,运用于舆情风险管理活动的理念、原则与方法,涉及多学科与多领域,以目标管理、系统反馈与动力驱动、组织进化、认知管理、功能细胞化与反脆弱等内容为主。在舆情风险管理的实践中,PORM知识体系主要体现为认知管理、风险管理与危机管理三大项。本文以工业行业的A公司为例,具体描述了PORM知识体系在舆情风险管理实践中的初步运用。基于PORM知识体系的舆情风险管理可以实现风险的关口前移与全程管理,提高危机管理的前瞻性与针对性,降低危机管理的难度与成本,代表了舆情服务行业新的业务模式。但是,由于该体系涉及复杂系统管理,探查风险源容易引发组织排异反应,以及风险信息系统需要数据技术支持等因素,基于PORM体系的舆情风险管理还需要在实践过程中进一步完善。
<<PORM knowledge system is created by the RRM laboratory of Public Opinion Monitoring Room of People’s Daily Online. The philosophies,principles and methods used in public opinion risk management practice involve multi-disciplinary and multi-field,mainly contain management by objectives,system feedback and power drive,organizational evolution,cognitive management,function cellularization and anti-fragile and so on. During the practice of public opinion risk management,PORM knowledge system is mainly reflected by three major items of cognitive management,risk management and crisis management. This article,take A company of industry as an example,specifically described preliminary application of PORM knowledge system in the public opinion risk management practice. Based on PORM knowledge system,public opinion risk management can make the pass of risk forward and achieve whole process management. It can improve the perspectiveness and pertinence of crisis management,reduce the difficulty and cost of crisis management. It represents a new business model of public opinion service industry. However,because exploring the source of risk will easily lead to the reject reaction of the organization for the system involves complex systems management,as well as the risk information system needs a data technology support and other factors,the public opinion risk management based on the PORM system needs to be further improved in the process of practice.
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