Since the “Twelfth Five Year Plan”，the Beijing economic develops in a smooth way，the structure has been optimized and it has already entered the stage of high-income like the developed countries. The changes of the macro-economy system and social structure have laid the foundation for the development of the consumption of urban residents. In terms of consumption，the quality of life of urban residents is increasing with the increase of income. The level of consumption demand is also increasing. The household consumption structure continues to be optimized. The proportion of food and clothing is decreased，and the proportion of items related to increasing the quality of life is rising. The consumer pay more attention to consumption which are help people to enjoying and developing. Otherwise，the people without their own house have greater pressure than before.